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KAITLIN MCMURRY
  • Home
  • My Work
    • Freelance Work
    • Documentary Film
    • Commercial Production
    • Treatment Work Samples
    • Photography
    • #WordsStick Campaign
  • About Me
  • Connect

Commercial Production ​Credit List:

  • NBA All Star 2020 “Mountain Dew Court Side Studio” (2020) | Event Activation | Production Assistant | Motive
  • Jack Daniels “Apple” (2020) | Commercial | Production Assistant | One at Optimus
  • Marshalls “E-Commerce Refresh” (2020) | Commercial |Office Production Assistant | One at Optimus​
  • Weber-Stephen “Recipes 2.0” (2020) | Commercial | Production Assistant | One at Optimus​
  • "The Extra Mile” (2020) | Commercial | Assistant Producer | One at Optimus​
  • Kotex “Instagram” (2019) | Commercial | Production Coordinator | One at Optimus​
  • Ventra “How To Videos” (2019) | Commercial | Script Supervisor | One at Optimus​
  • Chuck E Cheese “Winner” (2019) | Commercial | Production Assistant | One at Optimus​
  • Urban Initiatives “Soccer Ball 2020” (2019) | Commercial | Assistant Producer| One at Optimus​
  • Morning Star Farms “Breakfast" (2019) | Commercial | Script Supervisor | One at Optimus
  • Modelo "Chelada” "Modelito" "Reserva" " (2019) | Commercial | Production Assistant | One at Optimus​
  • Tyson “Grilled & Ready” (2019) | Commercial | Production Assistant | One at Optimus​
  • Tyson “Anytizers” (2019) | Commercial | Production Assistant | One at Optimus​
  • Weber-Stephen “Recipe Videos” (2019) | Commercial | Production Intern | One at Optimus​

Director/producer/editor (commercial production):
"The Power of Words" is an award-winning short PSA style video where twelve strangers meet to discuss the power and impact words have had on them. It was part of larger campaign, #WordsStick, aimed to spread awareness about how powerful words can be. 

I created this project for my capstone at Loyola, and was responsible for all pre-production, production and post-production of this campaign. I directed, produced, and edited all videos for this project.

"The Power of Words" was nominated for a 2020 Midwest Student Emmy Crystal Pillar award in the long-form category, and was recognized with the 2020 BEA Festival of Media Arts Award of Excellence for the educational category.

“Every Flower Has A Story” is an award-winning :30 spot that was inspired by the time I got my own sunflower. I co-wrote and co-directed the piece with Jared Wekenman. I also co-edited the piece. The piece was co-produced by Maria Pimentel and Diego Daura.

We created “Every Flower Has A Story” for AFE's Flower Love Video Contest. Our goal was to 
show how impactful flowers can be and encourages people to share their own flower story on social media by inserting the call to action in the end of "Every flower has a story. What's yours?"

"Every Flower Has a Story" was recognized with the 2019 BEA Festival of Media Arts Award of Excellence for the spots category.



​"You for President" is a :30 commercial created in partnership with KOVAL to support the Susan for President brandy brand. The objective of the spot was to generate awareness of KOVAL, and position Susan for President brandies as a chic alternative to wine.

​I co-directed, co-wrote and edited this piece.

​This is a :60 public service announcement titled “Party Smart” to generate awareness for Loyola University Chicago (and other Chicago-land area) undergraduate students about the dangers of excessive drinking. In an effort to switch it up from the typical anti-drinking PSAs that are common on college campuses, we wanted to create a humorous, yet informative PSA about the issue. To do this we came up with the idea of starting the piece at a college party and having a character who's had too much to drink make a full of himself in front of a girl he likes. We then had an older, "cool" character watch the disaster unfold and give tips to being smart when it came to drinking alcohol. To show the tips work, we ended the piece with the disaster character-- but he gets the girl because he is being smart about drinking and is instead drinking water at the party.

I co-wrote, co-produced and edited this piece.

​

​"YoYum" is a :15 spot created in partnership with YoFresh Evanston to generate awareness of the local yogurt shop in Evanston. The spot was created to position frozen yogurt as a fun, healthy alternative to ice cream and other take-out dessert options.

​I co-directed, produced, and edited this piece.


​"Welcome to Camp Jeep" takes viewers on an adventure through Jeep's obstacle course at the 2018 Chicago Auto Show. In an effort to show how fun the course was, I rode along with a few families and showed the kids reactions to the course. I incorporated sound from the the parents, kids, and drivers to really "drive" the narrative forward, and used cool shots throughout the course that showed the impressiveness of the course.
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  • Home
  • My Work
    • Freelance Work
    • Documentary Film
    • Commercial Production
    • Treatment Work Samples
    • Photography
    • #WordsStick Campaign
  • About Me
  • Connect